īy 1888, three versions of Coca-Cola – sold by three separate businesses – were on the market. Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal.
Drugstore soda fountains were popular in the United States at the time due to the belief that carbonated water was good for the health, and Pemberton's new drink was marketed and sold as a patent medicine, Pemberton claiming it a cure for many diseases, including morphine addiction, indigestion, nerve disorders, headaches, and impotence. The first sales were at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886, where it initially sold for five cents a glass. It was marketed as "Coca-Cola: The temperance drink", which appealed to many people as the temperance movement enjoyed wide support during this time. In 1886, when Atlanta and Fulton County passed prohibition legislation, Pemberton responded by developing Coca-Cola, a nonalcoholic version of Pemberton's French Wine Coca. The rights for this Spanish drink were bought by Coca-Cola in 1953. It is also worth noting that a Spanish drink called "Kola Coca" was presented at a contest in Philadelphia in 1885, a year before the official birth of Coca-Cola. Pemberton's tonic may have been inspired by the formidable success of Vin Mariani, a French- Corsican coca wine, but his recipe additionally included the African kola nut, the beverage's source of caffeine. In 1885 at Pemberton's Eagle Drug and Chemical House, his drugstore in Columbus, Georgia, he registered Pemberton's French Wine Coca nerve tonic. Įarly Coca-Cola vending machine at Biedenharn Museum and Gardens in Monroe, LouisianaĬonfederate Colonel John Pemberton, wounded in the American Civil War and addicted to morphine, also had a medical degree and began a quest to find a substitute for the problematic drug. 87 in the 2018 Fortune 500 list of the largest United States corporations by total revenue. In 2013, Coke products were sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Based on Interbrand's "best global brand" study of 2020, Coca-Cola was the world's sixth most valuable brand. Coca-Cola was called Coca-Cola Classic from July 1985 to 2009, to distinguish it from " New Coke".
The most common of these is Diet Coke, along with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Zero Sugar, Coca-Cola Cherry, Coca-Cola Vanilla, and special versions with lemon, lime, and coffee. The Coca-Cola Company has on occasion introduced other cola drinks under the Coke name. The Coca-Cola Company also sells concentrate for soda fountains of major restaurants and foodservice distributors. The bottlers then sell, distribute, and merchandise Coca-Cola to retail stores, restaurants, and vending machines throughout the world. A typical 12-US-fluid-ounce (350 ml) can contains 38 grams (1.3 oz) of sugar (usually in the form of high-fructose corn syrup in North America). The bottlers, who hold exclusive territory contracts with the company, produce the finished product in cans and bottles from the concentrate, in combination with filtered water and sweeteners. The Coca-Cola Company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The drink has inspired imitators and created a whole classification of soft drink: colas.
The secrecy around the formula has been used by Coca-Cola in its marketing as only a handful of anonymous employees know the formula. The current formula of Coca-Cola remains a closely guarded trade secret however, a variety of reported recipes and experimental recreations have been published. The drink's name refers to two of its original ingredients: coca leaves and kola nuts (a source of caffeine). In 1888 Pemberton sold Coca-Cola's ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st century. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia. Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company.
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